The recent collaboration song “APT” by Bruno Mars and BLACKPINK’s Rosé has become a global hit. Behind this addictive song lies the unique culture of apartments in Korea and the significance they hold. Let’s explore how this simple form of housing turned into a cultural phenomenon that captivates audiences worldwide.
The Origin of Apartments and the Term “APT” in Korea
In Korea, “apartment” is shortened to “APT” and commonly referred to as “apateu.” This term first appeared around 1925 when a magazine article introduced the concept of “apartments” to Korea. Later, the abbreviation “apāto” from Japan, where “apartment” was shortened similarly, made its way to Korea and became widely accepted. The phonetic adoption and abbreviation were embraced in Korea as a localized shorthand of the English word “apartment,” which led to the common use of “APT.”
The Formation of Apartment Culture in Korea
With rapid urbanization and the increasing demand for housing in the 1960s to 1980s, apartments were built on a large scale in Korea. They became an effective solution to the housing shortage and quickly emerged as the dominant form of urban residence. Consequently, “apateu” became more than just housing; it evolved into a symbolic space reflecting Korean lifestyle and culture.
The Popularity of “APT” and the Song “Apateu”
The recent collaboration between Bruno Mars and Rosé from BLACKPINK in the song “APT” has captured worldwide attention. This song goes beyond a catchy tune, offering a fresh look at Korean apartment culture. The popularity of the song owes not only to its melody but also to the Korean-themed elements highlighted in the lyrics. For instance, the song uses the “Apartment Game,” a popular Korean drinking game, as a motif to introduce a unique aspect of Korean life, adding to its appeal.
The popularity of “APT” has even brought renewed attention to Yoon Soo-il’s classic hit “Apartment” from 1987, known for its famous line, “Crossing the starlit bridge.” With the rise of Rosé’s “APT,” streaming of Yoon Soo-il’s song has surged by 190%, allowing the classic track to enjoy a resurgence in popularity.
The Catchy Melody and Global Collaboration Synergy
The song by Rosé and Bruno Mars captivates listeners with its addictive repetition of the word “apateu” in both melody and lyrics. Additionally, the song’s appeal to global audiences lies in the harmonious blend of K-pop and American pop, creating a cross-cultural experience that attracts listeners across age groups.
The Spread of Social Media and Dance Challenges
As dance challenges and reaction videos for “APT” trend on social media platforms like TikTok and Instagram, fans worldwide are embracing and following along with the song, spreading its influence. These videos have become a symbol of a global fan culture that goes beyond simply consuming Korean pop culture, showcasing active participation and sharing across borders.
A Symbol of Globalized Korean Culture
“APT” has become more than a song; it represents the globalization of Korean culture and the influence of K-pop. Its success demonstrates how elements of Korean daily life can attract global attention and is celebrated as a contribution to K-pop’s mainstream status on the global stage.
