The wave of the Korean Wave is now expanding from K-Pop and K-Dramas to Korean variety shows. With programs like “The Culprit Is You!” and “New Journey to the West” gaining popularity on global platforms like Netflix, audiences around the world are getting enchanted by the unique appeal of Korean variety shows. What makes Korean variety shows so special? Let’s explore the distinctive features that set them apart.
1. Dynamic Editing Techniques with a Fast Tempo
One of the most striking features of Korean variety shows is their rapid editing pace. Data shows that Korean variety shows have an average editing speed of 8 cuts per minute, while programs aired on Netflix boast an impressive 10 cuts per minute. This quick transition between cuts keeps viewers engaged and leaves no room for boredom. Foreign viewers encountering this editing style for the first time often react with surprise, wondering, “What kind of energy do these people have to produce such editing?” But they soon become captivated by this dynamic visual experience.
2. The Art of Subtitles as Emotional Navigation
In Korean variety shows, subtitles serve not just as a means of information delivery, but also as a navigation tool guiding viewers’ emotions. An analysis of subtitles in “Infinite Challenge” reveals that there are a staggering 25.51 instances of subtitles per minute, with an average exposure time of just 2.35 seconds. This rapid subtitle switching helps viewers catch subtle changes in the performers’ expressions, situational irony, and hidden intentions. Notably, the usage rate of emoticons in Korean variety show subtitles reaches 42%, which contributes to effectively conveying emotions and nuances. Subtitles utilize various visual elements such as size, font, color, and movement to express the intensity of emotions.
3. Replay Techniques that Maximize Impact
Another characteristic of Korean variety shows is the replay technique, which repeatedly showcases important moments in various ways. A decisive moment lasting 3 seconds can often be expanded into over 30 seconds of content through different angles, speeds, and effects. For example, in “Running Man,” a pivotal moment of tearing a tag is presented through:
1. The actual scene (live)
2. A slow-motion replay
3. A replay from a different angle
4. The shocked reactions of the cast members
5. A version with added sound effects and graphics
6. A final replay emphasizing the impact
This approach creates content that not only repeats but also provides new information and perspectives each time.
4. Collaborative System of Expert Groups
The sophisticated editing style of Korean variety shows stems from a collaborative system involving specialized personnel. To produce a single program:
* Editing PD: Determines overall editing direction
* Subtitle writers (multiple): Create creative subtitles
* Sound effect specialists: Insert appropriate sound effects
* Music directors: Select background music that fits the mood
* Graphics team: Produce graphic elements added to the screen
* Corner writers: Develop ideas and plots for each segment
* Guest coordinators: Manage and arrange guests
* Research writers: Gather and verify information related to the themes
At least 10 specialized personnel closely collaborate to produce a single episode.
5. Reactions Creating Another Layer of Content
In Korean variety shows, the ‘reactions’ to amusing situations often become more important content than the situations themselves. The popularity of MCs like Yoo Jae-suk, Kang Ho-dong, and Shin Dong-yup is largely due to their ‘reaction abilities.’ For instance, when showcasing an astonishing magic trick, the surprised expressions, gasps, and exaggerated reactions of the MCs and cast members take up more screen time and elicit more laughter than the magic itself. This provides viewers with a sense of ‘vicarious satisfaction’ and ’empathy.’
6. Flexibility in Crossing Genre Boundaries
One of the most distinctive features of Korean variety shows is their flexibility in crossing genre boundaries. Unlike TV programs in other countries, particularly the United States, which are clearly categorized as ‘sketch comedy,’ ‘reality shows,’ or ‘game shows,’ Korean variety programs exhibit remarkable flexibility. For instance, “Infinite Challenge” might feature a historical documentary one week, a music festival the next, and then a sports competition, all recognized under the same ‘variety’ category. This flexibility offers viewers a new experience each episode.
7. Family Content that Transcends Generations
Another unique aspect of Korean variety shows is their ability to appeal to families across generations. Programs like “Infinite Challenge,” “1 Night 2 Days,” and “Running Man” provide universal entertainment that can make everyone from elementary school students to grandparents laugh and empathize together. The culture of families gathering in the living room on weekend evenings to share laughter while watching variety shows has become an important avenue for family communication in Korean society.
8. Expansion of Global Influence
Recently, the editing style of Korean variety shows is having a growing impact on the global digital content market. The characteristics of Korean variety shows, such as flashy subtitles, replays, and exaggerated sound effects, can easily be found in the content of global YouTubers like MrBeast. This is because the editing style of Korean variety shows aligns well with the content consumption patterns of the digital age—short attention spans, multitasking environments, and mobile-centric viewing habits.
In Conclusion: The Future of Korean Variety Shows
Looking ahead, Korean variety shows are expected to expand across various platforms, develop new forms of content utilizing AI and technology, and continue to face new challenges and advancements through global collaborations. The fundamental philosophy of Korean variety shows, which is to ‘utilize all means to maximize viewer experience,’ will remain valid even as the media landscape changes. Unique elements such as fast editing, creative subtitles, diverse replays, and a specialized production system will continue to enhance the competitiveness of Korean content in the global entertainment market.
